![]() ![]() Logo designs create a visual impact that tells your customers about your brand. Think of your company as a person–your brand name is, well, your name, and your logo is your business’s face. □□ Depending on your brand, a logo can consist of an icon and your tagline.īut as you're going to learn, logos can be anything that you want them to be-symbols, words, phrases, anything that embodies your brand. ![]() Nike's logo is so impactful that the phrase "Nike swoosh" is synonymous with their brand. A good logo helps you build powerful brand recognition and communicate your values.įor example, think of Nike’s swoosh or Puma’s image of a leaping Puma. ![]() It can embody everything that your company stands for. They created a house using negative space between two martini glasses and a saltshaker.At its core, a logo design is made up of icons and text that form the visual identity for brands.īut a logo design can be so much more than just a combination of symbols and good fonts. This is where you create an image in the white space between two different objects. Try using negative space. Want your minimalist logo to REALLY stand out? Use negative space. Don’t crowd any elements in your logo together. Keep space between the letters and ensure that it’s easily readable. Make sure that your chosen font says something about your brand that matters, and that it still abides by the factors here. This means you can’t neglect the typography you use. But, if you’re redesigning a logo, it can be tough deciding what to lose.Ĭhoose a font with personality. Because minimal designs are so…minimal, every element has to make an impact. This is easier to do when starting from scratch. This could anything from a second icon (big no-no) to extra lines, in order to help create a shape of some kind. Consider chopping off any extras that aren’t needed. Remove redundant features from your logo. Experiment with different colors and shades to see which one makes the biggest impression. Stick to one color. You can make the most impact by using only one color. Keep it flat. Throw away any 3D shapes or effects, and remove color gradients. You don’t have to abide by every single one of them, but if you want to create a stunning minimalist logo design, try and implement them all. These are the most important factors to consider when using minimalism design with your logo. This post will help you understand when a minimalist logo design is the right choice and how to combine it with other design elements, and demonstrate examples of logos created by our logo maker for various business sectors. Notice how these brands have no trouble being memorable their simplicity is what makes them so resonant in the minds of their customers. In fact, most of the famous brands you can think of (Uber, Airbnb, Apple, Nike, etc.) use minimalism to make their point. Instead, they embody a single, fundamental design concept that can be used across backgrounds and mediums.įlat logo design is a great example of a minimalist logo concept. Rather than cramming a bunch of elements together-like multiple fonts, colors and shapes-minimal logos avoid frills and extras. In other words, our attention spans are getting shorter and shorter. Nonstop emails, notifications, popups, and an always-online mentality mean that your audience only has so much energy and time to read and retain new information before the next urgent thing takes away their concentration. Part of the reason is that we’re now in an age of information bombardment. However, the trend is no longer about complexity instead, consumers and smartphone users want simplicity. Logos used to be complex some were incredibly complicated and nuanced, and their creators were proud of the many hidden meanings contained in them.
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